Explore the Most Eco Friendly Makeup Brands for Conscious Beauty

Table of Contents

Introduction: The Rise of Eco Friendly Cosmetics

Bestie, let’s get real: The most eco friendly makeup brands are serious game-changers right now and I’m literally shaking with excitement to spill all the tea! It’s no longer just a trend; it’s a full-on revolution. The sustainable beauty market is currently valued at $190 billion. 7 billion in 2024 (deadass serious right now) and it’s expected to hit $433.2 billion by 2034. 6% annual growth rate! See the latest sustainable beauty market statistics. Can we talk about how iconic this is? The NPD Group research shows that nearly 70% of consumers look for “clean” products in their beauty routines. Additionally, 59% of consumers are influenced by natural and organic product claims when purchasing beauty products (NPD Group). More on beauty consumer trends. Interestingly, eco friendly beauty is radically transforming the industry landscape, influencing everything from product development to consumer perception of luxury and effectiveness.

My Gen Z squad is showing up HARD for the planet—67.7% of consumers prioritize sustainability when purchasing beauty products and 56.2% are willing to pay premium prices for products that align with their values. See sustainability preference stats. This right here is the vibe we’ve all been waiting for. The way these choices are shaping a whole new eco friendly personal care revolution cannot be understated.

What is an “eco-friendly” makeup brand? Sustainable sourcing, cruelty-free practices, responsible packaging, carbon footprint reduction and full transparency regarding ingredients and production methods. No more hiding behind pretty packaging and empty promises—consumers want “receipts.” Some people want to know the specifics of how eco friendly cosmetics ingredients influence environmental impact, which adds another layer to what brands must deliver for genuine credibility.

In this guide, I’m breaking down everything you need to know about the most eco friendly makeup brands in 2024. From comprehensive product comparisons and rankings to actionable tips for making more informed beauty choices, this is your ultimate guide to elegance that respects nature. Because looking good shouldn’t mean the planet looks bad, okurrr?

What Makes a Makeup Brand Eco Friendly?

7 Shocking Before & After Results from Natural Beauty Routines That Actually Work

What determines that a makeup brand is eco-friendly? Wake up, we have a moment happening right now in eco friendly cosmetics and sustainable skincare! But what actually makes a brand worthy of the “eco-friendly” label? Let’s dive a bit deeper because not all that glitters green is truly sustainable. Sometimes, the distinction comes down to how thoroughly companies are evaluated—if you’re curious about the underlying science, you might want to understand the scientific framework behind earth friendly cosmetics analysis and how this impacts product selection for the truly discerning consumer.

Ingredient transparency is non-negotiable. The clean beauty movement lists every ingredient used in a product, not hiding questionable chemicals behind terms such as “fragrance” or “parfum.” Read more on ingredient transparency. Brands need to show us exactly what is in their products so we can make informed choices for our skin and the environment. I’m calling it: When brands list (with images) every single ingredient in their products and explain the sourcing.
Packaging is literally where most brands are failing us. Only 9% of the packaging is recycled, while 95% is simply thrown away. Beauty industry packaging waste stats. That’s big yikes energy. The most environmentally friendly companies are moving away from single-use plastics in favor of recyclable, biodegradable, or (better yet) refillable packaging solutions. Some are going as far as doing away with packaging altogether by selling solid versions of their products and I’m all here for it.
Biotech is also making waves. Low-key shook but high-key excited about the possibilities. Biotech ingredient growth.
The waterless beauty movement is gaining momentum. The elimination of water as a filler in products like shampoos and moisturizers signifies that less packaging and fewer preservatives are needed. Waterless beauty stats. This direction is foundational to modern eco friendly moisturizer trends in 2025, changing product textures and routines entirely.
The natural ingredients market is expected to grow from $642 million in 2022 to $1,095 million by 2030. Global natural ingredients growth.
Check for third-party verifications such as B Corp, Leaping Bunny, COSMOS Organic, and EWG Verified. The EU Green Deal (2020) and the MoCRA (Modernization of Cosmetics Regulation Act, 2022) aim to set clearer standards. New sustainability standards in beauty. For those determined to triangulate brand authenticity, it’s worth reviewing the science-based certifications behind eco friendly skincare brands and how these affect purchasing decisions.
Finally, ethical business practices also matter. It’s about paying workers a living wage and ensuring that the company is genuinely committed to minimizing its environmental impact. If a brand is “sustainable” but exploits people, that is just greenwashing and hypocrisy.

Remember, sustainability is a spectrum, not binary. The best sustainable brands are honest about where they stand and are transparent about what they do to be better. No cap, this is a game changer in how we look at beauty brands moving forward. If you want to see how the landscape is poised for the future, a closer look at the top environmentally friendly makeup brands for 2025 provides additional perspective on what others are preparing to deliver next year.

Our Ranking Methodology for the Most Eco Friendly Makeup Brands

5 Toxic Ingredients Still Found in Lip Products (and What to Use Instead)

Obsessed is an understatement when it comes to finding the most eco friendly makeup brands, okay? But I’m not just throwing labels on a list. I’ve devised a badass scoring system that separates the real sustainability queens from the greenwashing posers. Let me break down exactly how I’ve ranked these brands so you know this isn’t just another fluffy listicle. If you know, you know (IYKYK) that methodology matters! Understanding the driving force behind change in beauty requires recognizing how sustainable beauty brand founders are personally changing the industry through bold leadership, unique backgrounds, and audacious innovations.

Transparency of full ingredient lists (5 = complete lists with documented sourcing)
Percentage of natural/organic ingredients (5 = 95%+ certified organic)
Absence of harmful chemicals (5 = Clean from all controversial ingredients)
Pioneering alternatives for sustainable beauty (5 = Leading in new eco solutions) Innovative beauty alternatives

For packaging:

Recyclability of the materials used (5 = All components widely recyclable)
Amount of recycled materials used (5 = 100% post-consumer recycled content)
Existence and effectiveness of any refill programs (5 = Extensive program covering most products)
Plastic reduction strategy implementation level (5 = Entirely plastic-free or committed to it)Plastic reduction initiatives

The brand’s environmental impact covers:

Brands must score at least 70% overall to be listed (no participation trophies).

It’s about recognizing and celebrating the companies that are driving the industry forward. We stan an eco-conscious queen who goes beyond the bare minimum and pushes the boundaries of what sustainable beauty could look like. PSA: You can’t sleep on this level of accountability!

Detailed Reviews: The Most Eco Friendly Makeup Brands in 2024

Time to hype up the most eco friendly makeup brands that are serving major environmental glow-ups in 2024! And they go beyond just your face to save the planet, one lipstick at a time. The measurable effect of earth friendly beauty products on environmental impact is finally earning mainstream attention, as numbers leave no room for debate about actual progress.

Ilia Beauty

This brand is the moment! Ilia has mastered the trifecta of luxury, performance and sustainability. The brand’s recyclable aluminum packaging is a big plus and they collaborate with TerraCycle to ensure the parts that aren’t typically recyclable are repurposed. They’re B Corp certified (that’s on periodt, sis) and their Multi-Stick is my ride-or-die for a quick face moment.
Price tier: Mid-range to luxury.
Best for: Minimalist makeup lovers who want multifunctional products.

Kjaer Weis

Deadass serious right now—Kjaer Weis is the first-ever luxury brand to create refillable products. The metal compacts are meant to last a lifetime and the refill pods drastically reduce waste. The products are CCPB certified and OekoControl certified. The formulations contain up to 95% organically grown ingredients. Their cream blush is BOMB AF.
Price tier: Luxury.
Best for: Investment pieces that last years.

Elate Cosmetics

Elate uses bamboo packaging that’s fully compostable (not me calling out the entire beauty industry, but okay). We are B Corp certified and all our products are vegan and cruelty free with 75% of ingredients being organic. Main character vibes every time I wear their Create pressed e-color.
Price tier: Mid-range.
Best for: Zero-waste warriors who don’t want to compromise on color.

Axiology

The company then introduced the “Balmie,” a multi-use crayon for eyes, lips and cheeks, wrapped in recyclable paper. The company also donates 6% of its profits to animal welfare programs. Balmies are as sustainable as they are multitasking.
Price tier: Mid-range.
Best for: Minimalists who want to declutter their makeup bag.

Fat and the Moon

This small-batch, handcrafted brand is giving indie sustainability vibes that slap. They package products in glass and tin, source herbs ethically and formulate product use to last longer. The Lip & Cheek Stain is a low-key holy grail for that “I woke up like this” flush.
Price Tier: Affordable to Mid-Range
Best for: Natural makeup lovers looking to support a small artisan business.

Zao Organic Makeup

Sksksk—Zao’s bamboo packaging isn’t just cute, it’s refillable! It uses a magnetic system that allows you to keep the bamboo case and simply replace the product pans. Additionally, the brand is COSMOS-certified organic, vegan and cruelty-free. The Silk Foundation gives you that flawless “your skin but better” look.
Price tier: Mid-range
Best for: Those who want a complete makeup wardrobe with consistent eco credentials.

Clean Faced Cosmetics

Clean Faced Cosmetics is a vegan and zero-waste indie brand that emphasizes plastic-free products. All products come in compostable paper tubes or metal tins and ship plastic-free and carbon neutral. The Mineral Foundation is a snack for sensitive skin. If you’re undecided about what counts as clean, there’s an ongoing debate about is Urban Decay a clean brand or not—an excellent case study in the grey areas of green beauty marketing.
Price tier: Affordable.
Best for: Budget-conscious consumers who want to eliminate plastic.

Someone pinch me because these brands cannot be real right now—except they are! Each one illustrates that there are multiple paths to sustainability in the beauty industry. Whether you’re looking to invest in luxury refillable systems or need something more affordable that doesn’t compromise your values, there’s something here for everyone. And that’s on living for the planet and being totally over the wasteful nonsense of conventional beauty!

Comparison Table: Sustainability Features & Scores

Are we collectively losing it over this yet? Let’s break down the most eco friendly makeup brands side by side so you can see exactly how these eco friendly cosmetics stack up against each other. Time to break the internet again. The numbers in these comparisons are based on a thorough scientific analysis of earth friendly cosmetics—a deeper look at factors like life cycle impact, sourcing provenance, and true recyclability.

Brand Name	Certifications	Price Tier	Packaging Materials	Carbon Offset Programs	Overall Score (1-5)	Disposal Instructions
Ilia Beauty	B Corp, Leaping Bunny	Mid-range Luxury	Aluminum, recycled components	Carbon neutral shipping	4.2	Return empties to TerraCycle or recycle aluminum parts
Kjaer Weis	CCPB, OekoControl, Cruelty Free	Luxury	Metal refillable compacts, compostable pods	None	5	Keep metal compacts forever, compost refill packaging
Elate Cosmetics	B Corp, Vegan, Cruelty Free	Mid-range	Bamboo (compostable), aluminum	Tree-planting, carbon negative	4.4	Recycle aluminum, compost bamboo
Axiology	Vegan, Cruelty Free	Mid-range	Paper wrapping (compostable/recyclable)	None	4	Recycle or compost paper
Fat and the Moon	Handmade, Cruelty Free	Affordable Mid-Range	Glass, tin	Low-impact shipping	4.1	Recycle glass/tin or repurpose jars
Zao Organic Makeup	COSMOS Organic, Vegan, Cruelty Free	Mid-range	Bamboo refillable cases, aluminum pans	None	4.3	Keep bamboo cases, recycle refill components
Clean Faced Cosmetics	Vegan, Zero-Waste, Cruelty Free	Affordable	Compostable paper, metal tins	Carbon-neutral shipping	3.9	Compost the paper tubes; reuse or recycle the tins

Plastic Saved: Approximately 30-40 plastic containers per person annually.
Carbon Footprint: Brands with carbon-offset programs achieve up to a 100% reduction.
Water Usage: Waterless formulations lead to an 80%-95% decrease in water use.
Chemicals Avoided: Bans over 1,300 toxic chemicals prohibited by the EU.

When you opt for a refillable system, like Kjaer Weis or Zao, you are cutting out 70%-90% of the packaging waste compared to traditional makeup brands. No cap, this is a game changer. The follow-on effects on earth friendly beauty products and their environmental impact become even more profound when these practices are scaled globally.

And I’m here to tell you that’s on periodt, sis and these brands wouldn’t be thriving with ratings above 3.8 if they didn’t deliver. The performance-to-sustainability ratio has never been higher and more accessible. Even analysts discussing eco friendly beauty’s role in transforming the industry cite these brands as anchor case studies in their reports.

For those on a budget, Clean Faced Cosmetics and Fat and the Moon show that you don’t have to pay luxury prices for solid eco credentials. If you are ready to make the investment, the good news is that Kjaer Weis refills cost 30-50% less than initial purchases. I said what I said. This also indicates that a brand can score high in more than one pillar of sustainability while still delivering a product that performs. We love to see it!

Environmental Impact: How These Brands Make a Difference

A bar graph representation of awareness on environmental issues

What measurable environmental benefits do eco-friendly makeup brands deliver compared to conventional cosmetics? We need to put our money where our mouth is or shut up already. I mean, environmentally friendly beauty products are saving our planet and I have the receipts. The impact these sustainable skincare and makeup brands are making goes way beyond just looking cute on your vanity. Looking beneath the surface of these changes, examining the environmental impact of earth friendly beauty products reveals quantifiable differences in plastic reduction, lower emissions, and ingredient safety for waterways and soil health.

Did you know that 95% of cosmetic packaging is thrown away after just one use and only 9% of it is recycled? Cosmetic packaging waste statistics
Thanks to the refill system, Kjaer Weis and Zao products generate 90% less waste in the long term. Considering an average lifespan of five years, one Kjaer Weis compact keeps approximately five to seven plastic compacts out of landfills.
When Axiology uses just 10 clean ingredients for its lipsticks versus the 40+ conventional formulas need, it reduces the number of chemicals that need to be produced by 75%.
Biotech innovations are giving major main character energy to the sustainability movement. Products using lab-grown ingredients require up to 90% less land compared to traditional farming. They help preserve biodiversity and do not need pesticides. Biotech ingredients data
The global natural and organic ingredients market is expected to grow from USD 642 million in 2022 to USD 1,095 million by 2030. Natural ingredient market growth
Solid formulations from brands such as Clean Faced Cosmetics and Fat and the Moon cut product weight (and therefore shipping emissions) by half. Additionally, fewer preservatives are needed because bacteria require moisture to thrive.
Elate’s tree-planting program sequesters more carbon than the company emits, which means it is carbon-negative. Ilia’s carbon neutral shipping offsets approximately 0.5kg CO2 per order. Eco-friendly makeup brands can lower climate impact by 25% to 100% per product compared to conventional ones without carbon offset programs.
The regulatory compliance push from EU Green Deal (2020), MoCRA (2022) Compliance trends is forcing the entire industry to level up. For anyone analyzing the ripple effects across product categories, it is crucial to assess eco friendly cosmetics ingredients and their precise environmental impact as part of the overall brand equation.

Let me be clear, no brand is perfect and sustainability is a journey. However, these numbers prove that the conscious choice of beauty products can have a considerable impact on the environment. And that’s on periodt, sis!

User Reviews & Community Testimonials

I’m borderline obsessed with how the community is reacting to the eco-friendly makeup brands and I’m not sorry. Let’s spill the tea and see what users have to say. The groundswell of support circles back to the fact that a broad personal care revolution is underway, shifting mainstream expectations for product safety, packaging, and transparency.

“I was skeptical about switching to clean beauty because I thought performance would suffer, but Ilia’s super serum skin tint has me SHOOK. It gives me the perfect dewy finish and actually improves my skin. The fact that the product’s packaging is recyclable is just the cherry on top.” – Morgan K.

“Living for their Multi-Stick in All of Me. I use it on my lips, cheeks and even as eyeshadow. One product instead of three means less packaging waste and more space in my makeup bag.” – Jada T.

“The initial investment had me questioning my life choices, but after getting my first refill, I’m a full convert. The cream blush in Blossoming lasted me 8 months of daily wear (way longer than any normal blush ever did) and the metal compact is literally a piece of art.” – Emma S.

“Can we talk about how luxe the packaging feels? I actually look forward to refilling instead of throwing away. My vanity and the planet both thank me.” – Tara M.

“Sksksk their bamboo packaging is everything! The Create Palette lets you customize exactly what you need and nothing you don’t. I’ve had the same bamboo compact for two years and just keep swapping pans as I need to.” – Zoe F.

“As someone with sensitive skin, finding vegan, clean makeup products that don’t break me out has been life-changing. The Universal Crème in Bliss has me looking like I woke up like this!” – Amara J.

“No plastic, just paper-wrapped color that can be used on lips, cheeks and eyes. My 3 year old accidentally left one in her pocket and it went through the wash and even then it worked!” – Leila K.

“The color payoff is surprisingly bomb for such a minimal ingredient list. Rose Gold is my signature color and people always ask me what I’m wearing.” – Harper W.

“Deadass serious, their Lip & Cheek Stain in “Beam” is the perfect just bitten look that lasts all day. The glass pot is tiny but mighty—I’ve had mine for 6 months of regular use and have barely made a dent.” – Sage B.

“The most authentic clean beauty brand I’ve found. Everything feels so intentional and my skin has never been happier.” – River T.

“The bamboo packaging system is genius. I’ve been refilling the same compact for three years now. Their Shine-Up Powder gives the most natural highlight without any plastic microglitters.” – Ava M.

“As someone who travels constantly, their magnetic bamboo palettes have been a game changer. I can just customize what I need and not have to lug around my entire collection.” – Jade L.

“Are we done pretending sustainable makeup has to be expensive?” Their paper tube lipsticks are under $15 and perform better than my old $30 conventional ones.” – Mia S.

“No cap, this is a game changer for those looking to achieve eco beauty on a budget.” And I can literally compost the packaging when I’m done.” – Taylor R.

What do people think of it? That’s on periodt—eco-friendly makeup has come a long way since the days of grainy shadows and crumbly blushes. With 68% of consumers actively seeking “clean” products and Gen Z leading the charge toward sustainability—67.7% of them prioritize sustainable beauty product purchases Check Gen Z sustainability stats—the brands need to consider not only the performance but also the planet-friendly reputation of their products. If you want to see what happens next as the field intensifies, reviewing the top environmentally friendly makeup brands emerging in 2025 will give a glimpse into where cutting-edge sustainability is headed.

Hit that follow if you feel me! I’m always testing new brands and ready to spill the tea on what’s actually worth your coin.

Frequently Asked Questions: Sustainable & Eco Friendly Cosmetics

What actually makes a makeup brand truly eco friendly?

The most eco friendly makeup brands typically employ a combination of these sustainability practices:

Transparent ingredient sourcing
Minimal, recyclable, or refillable packaging
Cruelty-free and vegan certifications
Measurable environmental initiatives (e.g., carbon offset programs)

True sustainability is about the entire company, not just what kind of box the product goes in. The clean beauty market is growing at 13 percent per annum. Companies that implement TBL sustainability have a 8% higher annual growth rate because consumers are demanding it. To understand how to evaluate these claims, a science-based breakdown of eco friendly skincare brand certifications is an essential companion resource.

Do eco friendly cosmetics actually perform as well as conventional makeup?

Deadass serious right now—yes! The old stereotype of “eco makeup” being grainy and disappointing is ancient history. Today’s green and sustainable skincare formulations have caught up with and in some cases even surpassed conventional product performance. The natural ingredients market targets to reach $1,095 million by 2030 Natural ingredient growth insights, stimulating companies to develop innovative products for enhanced efficiency. Professional makeup artists choose clean brands like Ilia and Kjaer Weis for red-carpet events, demonstrating that the products perform at a high enough level. Quantitative comparisons between earth friendly cosmetics based on scientific analysis are now influencing professional kit choices and industry best practices alike.

Aren’t sustainable makeup brands more expensive?

It’s a mixed bag, sis. Some eco-friendly makeup brands like Kjaer Weis and Ilia fall into the luxury category, but others such as Clean Faced Cosmetics and Fat and the Moon are more budget-friendly. While the initial investment in a refillable system is higher, subsequent refills are 30% to 50% cheaper than the original product. Additionally, many sustainable formulas are highly concentrated, which means you need less product per application. 2% of Gen Z are willing to pay premium prices for eco-conscious products Affordability and consumer willingness stats. As the movement grows, this cost disparity is expected to shrink according to projections from the latest eco friendly moisturizer trends for 2025 and the expansion of affordable, science-based options from newer entrants.

How do I properly dispose of eco-friendly packaging?

This right here is the vibe we’ve all been waiting for and the one you will feel good throwing away! For brands like Ilia which have aluminum components, regular recycling is an option. Axiology’s paper packaging can be composted or recycled. Brands like Kjaer Weis and Zao have designed refillable systems where the outer case is retained and only the inner product is replaced. Some brands like Ilia partner with TerraCycle to recycle components that otherwise have to be trashed. Always check the brand’s website to see if they have any specific instructions for how to dispose of them—most eco-friendly brands will make this easy to find. The ripple effect, visible across the broader industry, is already well-documented in deep-dives examining eco friendly beauty as a transformative industry force.

What certifications should I look for when choosing eco friendly makeup brands?

No cap, it’s a great way to avoid falling into the traps of greenwashing. Look for logos from independent organizations rather than self-proclaimed ones.

B Corporation (ethical business practices)
Leaping Bunny or PETA (cruelty-free testing)
COSMOS or USDA Organic (natural/organic ingredients)
EWG Verified (ingredient safety)
Vegan Society

Up to 80% of brands will incorporate sustainable practices by 2025 Future sustainability projections. In an evolving space with so many claims, in-depth scrutiny of eco friendly skincare brands and their science-based certifications becomes not just helpful but a must-have for conscious beauty shoppers.

How can I transition to a fully eco friendly makeup routine without waste?

Low-key shook that I’m even saying this, but high-key excited for ya: Do not throw away your current products! Which creates more waste.

Use up what you have completely
Research alternatives while you use up what you have
Start replacing items as they run out
Start with the products you use most often
Consider the multi-use product which will help you to stop buying multiple items for different uses

Sustainability is a journey, not an overnight change.

Are Waterless Beauty Products Truly Better for the Environment?

I said what I said, yes! By eliminating water as a filler ingredient, the product formulation has several benefits that go beyond just the type of products it enables. Solid products need less packaging and preservatives, weigh less (reducing transport emissions) and are often longer-lasting because they are more concentrated. Conventional beauty products can contain up to 80% water Water usage insights. This evolution isn’t happening in isolation—a fact highlighted in trend analyses for eco friendly moisturizer development in 2025 as brands shift formulas for maximum ecological benefit.

Conclusion & Further Resources

Major serve, everyone else can go home now—we’ve covered everything you need to know about the most eco friendly makeup brands in 2024. Let’s recap the tea before you go off and revolutionize your makeup bag. If you’re still curious about who’s about to top the charts, keep an eye on the top environmentally friendly makeup brands for 2025—the competition is only getting more inspiring and rigorous as new options emerge.

The sustainable beauty market is expected to reach an astounding $433 billion by 2026. The global AI market is expected to be worth $2 billion by 2034. Market projections.
It is not just a trend but rather a new way of looking at the beauty industry. With 68% of consumers actively seeking clean products and Gen Z leading the charge (67.7% prioritize sustainability in their beauty purchases), eco-friendly makeup is becoming the new standard rather than the exception.
First, true sustainability is more than just slapping the “natural” label on a product. The most impactful brands combine various approaches, such as refillable packaging, organic or ethically sourced ingredients, cruelty-free practices, carbon offset programs and transparency.
Certifications matter: B Corp, Leaping Bunny and COSMOS Organic are third-party verifications ensuring a brand isn’t greenwashing.

What are your next steps? Start your sustainable beauty journey with these actionable moves:

Assess your current routine: Before purchasing anything, take stock of what you already have. Use products completely before discarding or replacing them.
Identify your priorities. Is plastic reduction more important to you than animal welfare? Different brands are good at different things.
Start with staples: Begin with the items you use most frequently. Focus on three essential products for maximum impact: foundation, mascara and lipstick.
Look into refillable systems. Brands like Kjaer Weis or Zao offer refills, which can eventually cut down the amount of packaging waste by 90% or more.
Download a clean beauty app: Think Dirty, Healthy Living by EWG, or CosmEthics will help you check product ingredients.
Connect with fellow green beauty lovers on Reddit’s r/GreenBeauty or Instagram by following hashtags such as #SustainableBeauty and #EcoMakeup.
Make a plan to dispose of packaging when you’re done with the product. Look up local recycling options and brand take-back programs.

Remember, sustainability is a journey, not a destination. Even the smallest changes matter and the accumulated effect is immense. However, it’s important to note that you don’t have to completely revamp your routine overnight. The evolution we’re seeing is part of the wider eco friendly beauty transformation rippling through the industry and influencing adjacent sectors like personal care and home products.

I am borderline obsessed with how the beauty industry is evolving and I’m not sorry! By supporting the most eco friendly makeup brands, you are casting a vote for the kind of world you want to live in. And thanks to you, the entire industry is slowly but surely shifting in that direction.

Hit that follow for more sustainable beauty tips and drop me a comment with your favorite eco friendly makeup finds. Let’s keep the conversation going and continue to support brands that do right by our faces and the planet. Because that’s on periodt, sis.

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