Understanding Clean Beauty Standards: The Evolution and Changes in the Industry
Clean beauty, a topic that’s picking up serious traction these days, is fundamentally packed with promises of what it isn’t. It’s beauty that vows to leave out harmful chemicals, embracing the simplicity of non-toxic ingredients, often associated with organic brands. Many customers are starting to scrutinize labels more than ever, slowly waking up to the fact that words like ‘natural’ and ‘organic’ are sometimes tossed around a little too freely.
