Understanding Natural Beauty Consumer Trends in 2023
The demand for natural beauty products has surged in recent years, driven by consumers seeking healthier, more sustainable alternatives to chemical-heavy formulations. Natural beauty products are now basking in the limelight, promising fewer skin irritants and more relief to those weary of unpronounceable ingredients. The interest in natural beauty products has exploded due to a few key factors, including transparency and trust, sustainability, and the growing eco-conscious mindset.